Here is a comparison of the Your Startup Guru vs. average business plans because most people do not know what they are getting when purchasing a business plan. Entrepreneurs often get subpar documents because of inexperience. Select portions of a $400 business plan a client sent for editing are shown below. Certain details have been redacted for the privacy of the client.
Cover Sheet
Original average business plan vs. Your Startup Guru update
First impressions make a big difference. The cover sheet of the original is bland and generic, while the updated version is bold and primes the reader for the rest of the document.
Table of Contents
The original table of contents showed that the document was 39 pages long. That is too long, especially when it is filled with pointless content such as “global e-commerce sales growth” for a used car dealership. Global online sales are outside the scope of this business plan. Our business plans are concise, informative, and direct.
Executive Summary
An executive summary is a 1-2 page document that tells the reader everything they need to know about the business. The “purpose of the plan” section is pointless because everyone reads a business plan with a different purpose; to invest, to learn operational details, etc. Also, the opportunity section of the original executive summary is filled with errors and uncompelling.
Income Statement
The income statement is one of three major financial statements that all investors will scrutinize. It is a shame that in the original, the income statement was more of an afterthought. It shows astronomically high gross and net profit margins that are unrealistic and borderline fraudulent. Your Startup Guru financial statements come with an income statement, balance sheet, and cash flow statement with 3 or 5-year projections that are based on industry averages and client-specific costs and overhead.
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