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The Case for Small Businesses

The case for small businesses is a strong one. From job creation to patents filed, small businesses are a major driving force in the economy.

Small Businesses are an Engine for Job Creation

Despite losing 9.1 million jobs in the first two quarters of 2020, small businesses’ job growth rebounded swiftly following the COVID-19 recession. In the four quarters following, small businesses have gained 5.5 million jobs, making up for 60 percent of the decline during the early pandemic. Small businesses have generated 12.9 million net new jobs over the past 25 years, accounting for two out of every three jobs added to the economy. Source.

Small Businesses are Drivers of Innovation

Experts often use patenting activity as a proxy for innovation. Data from the National Science Foundation show that small businesses that engage in R&D generate more patents per employee than larger businesses that engage in R&D. However, small business patenting activity fell significantly following 2010.

The decline is now reversing. Small businesses recovered to two-thirds of peak patent application levels from 2015 to 2018 and recovered to half of peak patents received levels in the same timeframe. Source.

Small Businesses Need Support

Unfortunately, more than 90,000 restaurants that have closed across the U.S. in the past two years. Restaurant industry sales in 2021 were down $65 billion from 2019’s pre-pandemic levels. A touching article in High Country News tells the touching story of the last day at DeDe’s, a mom-and-pop restaurant in St. George, UT.

She suffered a stroke a year ago and hadn’t been able to visit. “When DeDe found out, she made my mom’s favorite meal — a ham, mushroom, and spinach omelet with Swiss cheese and a slice of cantaloupe — and delivered it to the care facility,” Feesago said. “It’s more than food. DeDe made us feel like family.”

This type of value-added service without an exorbitant surcharge would be unheard of in a corporate restaurant scenario. The personal touch is also gone. Optimizing for profit results in diminished customer experiences. The typical story of a small company that grows until it catches the eye of a larger firm is common. The value and brand that the small company created are gutted to make room for shareholder value creation. The original loyal customers eventually leave because the magic is gone. This is done over and over again until Main Streets throughout the US begin to look exactly the same with the same 15 corporations.

The tragic irony in all this is that corporations spend a considerable amount of resources trying to recreate a “we treat you like family” environment that customers want. Unfortunately, it is just marketing, and the user experience is not genuine. The corporations would do better as a holding company that lets the small business operate with minimal interference. The parent company could provide occasional funding for expansions, hiring, and process improvements.

Small improvements can lead to significant benefits. Our blog post Competitive Advantage and Coffee talks about how a simple gesture such as remembering regular customers’ names can result in higher coffee sales. Another example is DK’s Donuts a small independent donut store in Santa Monica, CA that has been in business since 1983. Even when mega-chain Dunkin’ Donuts opened a block away, business did not suffer because the user experience, customer service in other words, was not there at Dunkin’ Donuts.

Launch and Grow Your Business

Contact us today to discuss how you can start your own small business.

3-Year Financial Projection for SaaS app Park Yourself

Your Startup Guru created a custom-made 3-year financial projection for SaaS app company Park Yourself which allowed the founder to anticipate future revenues and expenses.

Your Startup Guru created a custom-made 3-year financial projection for SaaS app company Park Yourself which allowed the founder to anticipate future revenues and expenses.

About Park Yourself

Hunting for a parking space or EV charging station can be unnecessarily tedious and incredibly frustrating at times. With just a tap, Park Yourself helps you seamlessly find and reserve your parking or charging spot on the go.

  • Look Anywhere and Anytime
    • Search for great parking or vehicle charging spaces near your destination. We list thousands of lots, garages, private driveways, parking spaces and Electronic Vehicle charging hubs in real-time. Compare locations using multiple filters including distance and price. With all the available spaces at your fingertips, Park Yourself allows you to cut your search time in half. Book and pay for your space on the spot or in advance and you’re guaranteed to have a convenient time on the go.
  • Book Simply and Easily
    • Book on the spot and pre-pay in advance to reserve your desired parking or charging space and have a guaranteed slot waiting for you upon your arrival. No more driving around looking for an empty lot, street parking or the nearest EV charging station during your trip. Park Yourself removes your worries about expiring meters, parking tickets and unwanted interruptions on the road.
  • Park Conveniently
    • Redeem your purchase seamlessly at your selected location. No more worries and no more driving around looking for the perfect spot. With Park Yourself, you get to save time and money with hassle-free drive-ins.
  • 24/7 Support
    • Our support team is available round-the-clock to assist you with your inquiries and concerns. Contact the parking lot staff to get answers quickly using a simple in-app chat feature.

Launch and Grow Your Business

With the financial projection Your Startup Guru created for Park Yourself, they know when cash will be low, their break-even point, sales escalation, budgets, and more. No business, including SaaS apps, can confidently plan for the future without a thorough and accurate financial projection. Contact us to create a custom-made 3 or 5-year financial projection for your business.

Pharmacy Valuation

Valuation Methods for Pharmacies

Our client needed a valuation for the purchase of a pharmacy business. A valuation is crucial to determine a reasonable purchase price range for a business. Several methods, adjusted specifically for pharmacies, had to be used to arrive at a valuation. The methods used were Enterprise Value, VC Method, Discounted Cash Flow Method, and the Multiples Methods. Then an average was taken from the calculated values to arrive at a valuation.

Entrepreneurship Methods

Starting a brand new business is not the only entry into entrepreneurship. Purchasing an existing business is another viable method of entrepreneurship because often times there is an existing customer-base, name recognition, equipment, vendors, licenses/permits, and other operational systems in place. Furthermore, nothing is preventing the new owners from

Launch and Grow Your Pharmacy Business

Pharmacy or not, no matter what business you are considering, contact Your Startup Guru to know that you’re getting a reasonable price for the company.

The dominos are starting to fall in the U.S. economy.

From NPR’s Morning Edition:

The dominos are starting to fall in the U.S. economy.

As the Federal Reserve pumps the brakes on the economy, many American companies are retrenching. There is a growing fear that as the central bank aggressively hikes interest rates to fight high inflation, it could tip the U.S. economy into a recession, and executives are cutting back.

A host of companies have announced job cuts or hiring freezes in just the last two weeks. They range from Tesla and JPMorgan Chase to Redfin and Coinbase.

Netflix last week announced a second round of job cuts for the year, this time eliminating around 300 positions. Earlier this year, the entertainment company announced it had lost subscribers for the first time in more than a decade. Since then, Netflix has eliminated roughly 450 positions.

Read the rest of the article here.

Contact us to find a strategy to weather this upcoming storm and put you in a stronger position.

More Recession-proof Businesses

Is a recession on the horizon? U.S. stocks slumped lower Thursday, giving back all of yesterday’s post-Fed decision gains and pulling the Dow below the 30,000 point mark for the first time since early last year, as investors re-set prices on risk assets around the world in anticipation of faster near-term rate hikes and relentlessly high inflation.

The Federal Reserve delivered its biggest rate hike since 1994 yesterday, boosted its Fed Funds rate by 75 basis points to a range of between 1.25% and 1.5%.

What to do in a Recession?

Adaptability Charles Darwin - Your Startup Guru

As Charles Darwin observed, the most adaptable wins. We’ve been here before, a looming recession and people are worried about losing their jobs. Now is the time to think of the strategy that will help break one free of the whims of cost-cutting management.

Recession-proof / recession-resistant businesses

In a previous post, some recession-proof / resistant businesses were listed. Adding to that list are several more businesses that deserve consideration:

  • Gym / Fitness: Although fitness centers took a massive hit during COVID-19, it wasn’t for the lack of demand. According to the IHRSA, a global health & fitness association, the industry has been long thought to be, if not recession-proof, at least recession-resilient. Revenue from North American fitness clubs in 2009 (during the Great Recession) rose nearly 4 percent in 2008 from the year before, and membership grew by more than 10 percent, according to the IHRSA.
  • Independent contracting / Freelance services: When a recession hits employers turn to independent contractors as an alternative to hiring full-time employees. So, freelancing is a viable alternative to the traditional career path. The great thing is you can diversify your services so you can create multiple revenue streams. Most workers have a diverse set of skills that they can leverage. Also, there are many platforms such as Fiverr where you can easily share your skills.
  • Health and senior services: According to the Bureau of Labor Statistics, healthcare and other services for seniors are expected to grow by 23% by 2024. This service sector has already been expanding rapidly over the last decade. In fact, in 2019, there were 71.6 million Boomers making them the second-largest demographic behind Millennials with 72.1 million. As life expectancy continues to increase, the wide range of needs this market demands is large and profitable.

Sell Shovels in a Gold Rush

If you’re saying to yourself, “but I don’t have any experience in these fields.” Keep in mind the saying, “Sell shovels in a gold rush.” What this means is don’t be one of the thousands or millions of competitors jockeying for one goal. The thousands or millions of competitors can now be your customers. Find a product/service that meets their needs. Look to your transferable skill sets and network for inspiration on how to pivot into a career.

Feasibility Study

Once you have an idea of some pivot options you have to do a feasibility study to see which one is the best option for you. A feasibility study is a curtailed business plan-like document where you outline your product/service, the business model, your competitors & your customers, and expected revenues/expenses/startup costs. A well-done feasibility study can save hundreds of hours and thousands of dollars in sunk costs.

Contact us today to create a feasibility study for you.

Your Startup Guru vs. Average Business Plans

Here is a comparison of the Your Startup Guru vs. average business plans because most people do not know what they are getting when purchasing a business plan. Entrepreneurs often get subpar documents because of inexperience. Select portions of a $400 business plan a client sent for editing are shown below. Certain details have been redacted for the privacy of the client.

Cover Sheet

Original average business plan vs. Your Startup Guru update


First impressions make a big difference. The cover sheet of the original is bland and generic, while the updated version is bold and primes the reader for the rest of the document.

Table of Contents


The original table of contents showed that the document was 39 pages long. That is too long, especially when it is filled with pointless content such as “global e-commerce sales growth” for a used car dealership. Global online sales are outside the scope of this business plan. Our business plans are concise, informative, and direct.

Executive Summary


An executive summary is a 1-2 page document that tells the reader everything they need to know about the business. The “purpose of the plan” section is pointless because everyone reads a business plan with a different purpose; to invest, to learn operational details, etc. Also, the opportunity section of the original executive summary is filled with errors and uncompelling.

Income Statement


The income statement is one of three major financial statements that all investors will scrutinize. It is a shame that in the original, the income statement was more of an afterthought. It shows astronomically high gross and net profit margins that are unrealistic and borderline fraudulent. Your Startup Guru financial statements come with an income statement, balance sheet, and cash flow statement with 3 or 5-year projections that are based on industry averages and client-specific costs and overhead.

Launch and Grow Your Business

For a professionally made, custom-crafted business plan that will fit your needs, contact us today.

NFT and Virtual Reality Art Gallery Pitch Deck

Website of Your Startup Guru client Pizzly Project

The Pizzly Project needed an NFT and Virtual Reality Pitch Deck for their startup.

The Pizzly Project is a very exciting startup that merges non-fungible tokens (NFTs) with a virtual reality art gallery, which allows users to buy, sell, and display their NFT collections.

Contact us if you are ready to launch and grow your business.

Your Startup Guru Client – Forelytex

Forelytex is an exciting startup that improves cash inventory management for ATMs by minimizing the costs of reloading using advanced AI forecasting.

Your Startup Guru created a pitch deck so that Forelytex can secure expansion capital for developers, marketing, and other expenditures to take their business to the next level.

Contact us if you are ready to launch and grow your business.

The COVID Small Business Boom

brown wooden framed gold open printed decorative signage
Photo by Artem Beliaikin on Pexels.com

The Commerce Department said on Thursday, July 15, 2021, that business applications reached a seasonally adjusted 448,553 in June, 2021. In total, Americans have started 6,714,318 new businesses since the pandemic began last March, which is an all-time record.

According to Julia Pollak, an economist with ZipRecruiter, COVID created a very unique set of circumstances that made ideal conditions for people to start a business.

  • Many people were laid off on furlough and suddenly had time, but they didn’t have time that they needed to use to spend desperately searching for work because they also got a little bit of fiscal support. So there are many people who took that stimulus check and decided to take their $1,000 and use it to start a business.
  • Also, starting a business now is really fast and really cheap. You can register your business for just a few hundred dollars. And a lot of these companies are really little. It’s like a little store on Amazon or on Etsy. The startup costs for these businesses are super-low, so a stimulus check for $1,000 can make it happen in a way that it couldn’t have even 10 years ago.

If you are ready to start your business, contact us and let’s discuss the right path for you.

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