Search

Your Startup Guru

Launch and Grow Your Business

Category

business plan

Plumbing Company Business Plan

Your Startup Guru created a custom-made plumbing company business plan for Mr. Water’s Plumbing in order to secure funding for a business expansion.

About Mr. Water’s Plumbing

Mr. Water’s Plumbing is a friendly and accountable plumber that is well-versed in modern sales and technology.  We operate on the philosophy that a plumbing professional can be friendly and accountable while simultaneously creating great brand loyalty without any additional cost to the business, simply by being friendly and accountable.

Mr. Water’s Plumbing utilizes virtual house-calls so they can get a clear idea of their client’s needs even before arriving. Their customers appreciate the convenience virtual house-calls provides as well.

  • Virtual inspection & Online quotes
    • To maximize efficiency and safety we offer a free quote based on photos and/or virtual consultation.  In-home consultations are charge a fee.
  • After-hours Plumbing Service
    • The majority of plumbing customers are unable to take time off of work to meet the plumber during normal business hours.  Thus, Mr. Water’s Plumbing offers after-hours service to gain a larger share of an under-served market.
  • Fluent English & Spanish
    • Spanish is by far the largest spoken language in Los Angeles County behind English.  Clear, effective communication is vital to providing outstanding customer service.

Launch and Grow Your Business

We serve businesses in all industries including plumbing. Contact us to get started on a tailor-made business plan to launch and grow your business.

Your Startup Guru vs. Average Business Plans

Here is a comparison of the Your Startup Guru vs. average business plans because most people do not know what they are getting when purchasing a business plan. Entrepreneurs often get subpar documents because of inexperience. Select portions of a $400 business plan a client sent for editing are shown below. Certain details have been redacted for the privacy of the client.

Cover Sheet

Original average business plan vs. Your Startup Guru update


First impressions make a big difference. The cover sheet of the original is bland and generic, while the updated version is bold and primes the reader for the rest of the document.

Table of Contents


The original table of contents showed that the document was 39 pages long. That is too long, especially when it is filled with pointless content such as “global e-commerce sales growth” for a used car dealership. Global online sales are outside the scope of this business plan. Our business plans are concise, informative, and direct.

Executive Summary


An executive summary is a 1-2 page document that tells the reader everything they need to know about the business. The “purpose of the plan” section is pointless because everyone reads a business plan with a different purpose; to invest, to learn operational details, etc. Also, the opportunity section of the original executive summary is filled with errors and uncompelling.

Income Statement


The income statement is one of three major financial statements that all investors will scrutinize. It is a shame that in the original, the income statement was more of an afterthought. It shows astronomically high gross and net profit margins that are unrealistic and borderline fraudulent. Your Startup Guru financial statements come with an income statement, balance sheet, and cash flow statement with 3 or 5-year projections that are based on industry averages and client-specific costs and overhead.

Launch and Grow Your Business

For a professionally made, custom-crafted business plan that will fit your needs, contact us today.

Doing the research for you

The business plans and pitch decks we create for our clients are meticulously researched so that the most crucial and actionable information applicable to their business is found.

Contact us to get started on your document today.

Janitorial Business Plan

Kansas City Kwik Dry Total Cleaning needed a janitorial business plan from Your Startup Guru to launch and meet startup capital expenditures.

Kansas City Kwik Dry Total Cleaning needed a janitorial business plan to launch and meet startup capital expenditures. With our custom-made janitorial business plan, they are well on their way to providing exceptional janitorial services in the Greater Kansas City area.

About Kansas City Kwik Dry Total Cleaning

Kwik Dry Total Cleaning is the premier cleaning company in Kansas City, Missouri. Our proprietary, all-natural cleaning formula is tough on dirt but safe for your family and pets. Our deep cleaning process penetrates even the toughest stains leaving your carpets fresh, clean and completely dry in about an hour. If you are looking for an honest, professional and affordable cleaning company for your carpets, upholstery, tile, wood floor, or air ducts in the Kansas City area, then call the cleaning pros at Kwik Dry Total Cleaning.

Contact Us to Launch and Grow Your Business

Contact us to get your expertly written business plan.

Skincare Company Business Plan

Skincare company Osys Naturals came to Your Startup Guru in need of a business plan
OSYS®Naturals

Skincare company OSYS®Naturals came to Your Startup Guru in need of a business plan. Through our business plan and fundraising services, OSYS was able to secure the capital necessary to grow their company.

OSYS Naturals offers a fantastic line of skin care solutions for razor burn, razor bumps, ingrown hair, and skin irritations. The unique natural ingredients in OSYS Naturals were specifically chosen and formulated for their healing, antibacterial, antifungal, anti-infectious, anti-inflammatory, antioxidant, antiseptic, antiviral, astringent, analgesic, and tissue regenerative properties.

Contact us today for your startup needs.

Psychographics of Hipsters

Psychographics explains Pabst Blue Ribbon's popularity with hipsters
Hipster and Pabst Blue Ribbon

Psychographics of hipsters explains how Pabst Blue Ribbon’s (or PBR) rise and fall is a story of a market finding a product. PBR has been around for 170 years but only in 2008, enjoyed a 6-year boom in popularity (outside of a brief moment in the 1970s).

It is better to find an under-served market and create a product/service for them than wait for a market to find your product/service.

Q: How to Find an Under-Served Market? A: Market Research

There are many sources at your disposal to gain a deeper insight into who your customers are and segments within that market.

  • Ask potential customers: Surveying is a form of primary market research. Ask them how they use their product, and what they like/dislike about it. How long have they used it, is it expensive, how does it make them feel, etc. These questions will give you valuable insight into the psychology of the user.
  • Pose as a customer and visit your competitor’s store/website. Learn how they do what they do. See what they do well, and what they can improve on. Sometimes employees are very happy to share details you cannot find anywhere else.
  • Industry and market research companies such as IBISWorld, Pew Research Center, Audience Overlap Tool, and Statista are loaded with great information. The downside is that they can be expensive. Less expensive options include the SBA’s Office of Entrepreneurship, US Census data, and older reports/white papers.
  • Industry and trade publications for your particular sector are also great sources of information. Some are free, while some require memberships.

So, going back to Hipsters:

Hipsters are known for following the latest trends and fashions while eschewing things regarded as being within the cultural mainstream. Hence the term, “I was into __________ before it was cool.”

So why did hipsters like PBR? To put it simply, it was “retro chic,” and anti-mainstream, and with many people still trying to recover from an economic recession, Pabst Blue Ribbon’s low price point was an attractive option. This brings us to a tool in marketing used to find customer groups: psychographics.

What are Psychographics?

Psychographics are metrics used in market research as a way to divide consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities, to explain and predict consumer behavior. Any dimension can be used to segment a group of consumers, such as style, variety, availability, price, etc.

Hipsters avoided things that were popular, and some of them were not price-sensitive, so they were willing to consider a range of beers that occupied a certain psychographic zone.

Psychographics of hipster beer consumption - Your Startup Guru
Psychographic of hipster beer consumption

As PBR’s popularity grew, it was departing from the zone of consideration – the region of price and popularity where hipsters were willing to purchase from. Also, as hipsterism became more mainstream, the association of PBR with hipsters caused a self-fueling downward cycle.

A shift in Pabst Blue Ribbon's popularity caused hipster abandonment due to the psychology of the hipster
An increase in Pabst Blue Ribbon’s popularity caused hipster abandonment

How to Use Psychographics for Business?

It is better to find an under-served market and create a product/service for them than wait for a market to find your product/service since you don’t have over one hundred fifty years for your product or service to be found by a market. You can read about more businesses that found a need and filled that need.

Your Startup Guru used psychographic analysis to differentiate our client’s brand from that of their competitors yet stay true to their envisioned identity. Psychographics are used in market research as a way to divide consumers into sub-groups based on shared psychological characteristics. Age (Young vs. Established), Popularity (Unique vs. Mainstream), Price (Expensive vs. Inexpensive), and Style (Function vs. Fashion) was used to find the spaces their competitors occupy, and there might be an opportunity for our client to find an under-served market. In the case of our client, they wanted to stay within a fairly competitive zone of youthful, unique, pricey, and fashionable. However, if a brand wants to target an older, fashion-forward market, then research into the type of prints they like, how and where they wear the product, how the product makes them feel, etc., through surveys, focus groups, and informational interviews will be invaluable.

Swimsuit brand psychographics
Swimsuit brand psychographics

Launch and Grow Your Business

Contact us today to get started on market research and strategies that will help take your business to the next level.

Restaurant Business Plan – Mezquite Tacos

mezquite tacos

Founder, Javier Fregoso, came to Your Startup Guru for a restaurant business plan to launch his new restaurant Mezquite Tacos & Fuego.  Today, Mezquite Tacos & Fuego creating some of the best Northern Baja dishes in California.

About Mezquite Tacos & Fuego

Javier Fregoso started Mexicali Taco & Co in 2010 with little money to open a restaurant. He decided to start humbly only at a parking space near Downtown LA; with only a cart and a pick-up truck, he started his dream of serving outstanding tacos. The word started to spread, and eventually, they had a crowd of hundreds of people following them. In 2 years of blood, sweat, and tears, they were able to open their first brick-and-mortar location in 2012. Javier has always had that goal since the first day setting up of bringing the best tacos to Los Angeles. After opening a restaurant that became a huge success, it was a no-brainer for them to expand. They had a vision, and they made it happen.

Now in 2019, Javier decided to bring a better, higher, and revolutionary concept to Orange County. After marrying his beloved wife Danielle, Mezquite was created, a new generation of tacos that will bring quality, authenticity, and dedicated customer service to provide the best experience, just like if you were at a family BBQ.

Launch and Grow Your Business

Contact us today to launch and grow your restaurant business.

Landscaping Business Plan

Landscaping Business Plan for Your Startup Guru client Dream Pools & Landscaping and Super 10 Trucking

Your Startup Guru created a landscaping business plan that allowed the owners to request $1.8 million in expansion capital for Dream Pools and their other startup Super 10 Trucking.

Their situation required a 1-week delivery period while also mixing in complex financial projections that included the assets of his pool construction business with his trucking business.

In the end, the plan was delivered, and the owners are now able to grow their businesses.

Launch and Grow Your Business

Contact us today to order your landscaping business plan.

Another happy client

SportsYap

SportsYap! is a fun sports-centric social networking app that allows users to challenge other fans, find your favorite sports loving celeb, view real-time scores, and much more.

SportsYap! came to Your Startup Guru for a business plan which allowed them to secure funding for app development costs, overhead expenditures and other startup expenses.

Another happy client

wishful events

Wishful Events is a fantastic on-side childcare service for events such as weddings, company BBQs and other outings. Wishful Events provides a high-quality service with customized age-appropriate games and activities so parents are free to enjoy the day.
Your Startup Guru

Up ↑