Business Startup Checklist

This checklist provides a general overview of tasks involved in starting a new business. You’ll want to adapt it to your specific industry, business type, and location.

Phase 1: Planning & Research

  • Refine Your Business Idea:
  • Conduct Market Research:
    • Identify your target audience (demographics, psychographics, needs).
    • Analyze your industry (size, trends, growth potential, regulations).
    • Research your competitors (strengths, weaknesses, market share).
  • Write Your Business Plan:
    • Executive Summary
    • Company Description
    • Market Analysis
    • Organization and Management
    • Products or Services
    • Marketing and Sales Strategy
    • Financial Projections (startup costs, sales forecast, profit & loss, cash flow, balance sheet)
    • Funding Request (if applicable)
    • Appendix
  • Determine Your Business Structure:
    • Research options: Sole Proprietorship, Partnership, LLC, S-Corp, C-Corp.
    • Consult with a legal advisor.
  • Choose Your Business Name:
    • Check for availability (state business registry, federal trademark database, domain name, social media handles).
    • Ensure it aligns with your brand.
  • Register Your Business:
    • Register your business name (DBA/Fictitious Name if applicable).
    • Register with your state and local authorities.
  • Get Federal and State Tax IDs:
    • Obtain an Employer Identification Number (EIN) from the IRS.
    • Register for state and local taxes (sales tax, employment taxes, etc.).
  • Open a Business Bank Account:
    • Keep personal and business finances separate.
  • Secure Funding (if needed):
    • Explore options: personal savings, loans (SBA, bank), investors, grants, crowdfunding.
    • Prepare your pitch and financial documents.
  • Obtain Necessary Licenses and Permits:
    • Research federal, state, county, and city requirements for your industry and location (e.g., business operating license, health permits, professional licenses, zoning permits).
  • Understand Your Legal Obligations:
    • Labor laws (if hiring employees).
    • Data privacy regulations.
    • Consumer protection laws.
    • Environmental regulations (if applicable).
  • Set Up Accounting System:
    • Choose accounting software (e.g., QuickBooks, Xero, Wave).
    • Consider hiring an accountant or bookkeeper.

Phase 3: Operations & Logistics

  • Find a Business Location (if applicable):
    • Consider zoning, accessibility, visibility, cost, and target market proximity.
    • Negotiate lease terms or purchase agreement.
    • Plan for any necessary renovations or build-outs.
  • Obtain Insurance:
    • General liability insurance.
    • Professional liability insurance (if applicable).
    • Product liability insurance (if applicable).
    • Commercial property insurance.
    • Workers’ compensation insurance (if hiring employees).
    • Health insurance (if offering to employees).
  • Source Suppliers and Vendors:
    • Identify reliable suppliers for inventory, materials, or equipment.
    • Negotiate contracts and payment terms.
  • Purchase Equipment and Supplies:
    • Office equipment, specialized machinery, software, initial inventory.
  • Develop Your Product or Service:
    • Finalize prototypes or service offerings.
    • Establish quality control procedures.
  • Set Up Your Workspace:
    • Organize physical layout.
    • Install necessary utilities (phone, internet).

Phase 4: Staffing (If Applicable)

  • Define Roles and Responsibilities:
    • Create job descriptions.
  • Recruit and Hire Employees:
    • Post job openings.
    • Conduct interviews.
    • Check references.
    • Make offers.
  • Onboard New Hires:
    • Complete paperwork (W-4, I-9, employment agreements).
    • Provide training on company policies, procedures, and job duties.
  • Set Up Payroll System:
    • Comply with wage and hour laws.

Phase 5: Marketing & Sales

  • Develop Your Brand Identity:
    • Design logo and branding materials (business cards, website, etc.).
  • Build Your Online Presence:
    • Create a professional website.
    • Set up social media profiles.
    • Claim online business listings (Google My Business, Yelp, etc.).
  • Create Marketing Materials:
    • Brochures, flyers, digital ads, content for website/blog.
  • Develop a Sales Process:
    • How will you attract, engage, and convert customers?
    • Set up a CRM (Customer Relationship Management) system if needed.
  • Plan Your Launch Strategy:
    • Grand opening event, promotions, PR outreach.

Phase 6: Launch & Post-Launch

  • Conduct a Soft Opening (optional):
    • Test operations and gather feedback before the official launch.
  • Officially Launch Your Business!
  • Monitor Performance and Key Metrics:
    • Track sales, expenses, customer feedback, website traffic, etc.
  • Adapt and Iterate:
    • Be prepared to make adjustments based on performance and feedback.
  • Focus on Customer Service:
    • Build relationships and encourage repeat business.
  • Stay Compliant:
    • Keep up with tax obligations, license renewals, and legal requirements.
  • Network and Build Relationships:
    • Join industry associations, attend local business events.

This checklist is a starting point, so the specific tasks and their sequence might vary.


Contact Us, Book a Consultation, or Purchase a Service

Vegan Burger Patty

Easy Oat Burgers is an independent vegan food company that makes the all-natural, simple-ingredient, relatable, meat-less Easy Oat Burger Patty.

We created a business plan that outlined the capital structure and funding request amount. Additionally, we mapped out a growth strategy that included strategic partnerships and distribution channels.

Contact us today to launch and grow your business.

AI generated business plans

AI business plan writers are helpful but lack detail where it counts

AI writing tools are amazing and offer numerous benefits, including efficiency, creativity, time-savings, accessibility, data-driven insights, and more.  

Unfortunately, only using AI writing tools to write business plans will give the entrepreneur a false sense of completion.  We receive requests from entrepreneurs to update/correct/expand on business plans written by AI because they did not have the details that investors are looking for, such as “What is the break-even point and when?” and “What is the funding request amount?” and even as simple as “Who are you direct competitors?”

Review of AI generated business plan writers

We tested three AI-powered business plan writing platforms, Plannit.ai, 15minuteplan.ai, and Grammarly, to see their pros and cons.

Each platform asks the user to enter a company overview which includes a description of their business, including company name, location, product/service description, mission statement, and target market.  The platform continues on with specifics such as if the business is new or existing, what the business plan will be used for (e.g. request funding, workplace reference, etc.).  Next the user specifies the number of employees, where the customer can get their product or service (e.g. online), marketing details such as how they will attract customers, and so on.

Throughout the questionnaire process the websites provide suggestions to help the entrepreneur answer questions.  For example, when the user has to enter financial overview details, the answer field will have “Our overhead costs are $2,000 per month, and the pricing strategy is to charge $10 per unit.”

Pros of AI generated business plans

  • Pricing is at least one tenth of what any competent business plan writer would charge.
  • The document creation speed is fast but entering the responses to their questionnaires can take some time.  Be prepared to spend at least 15 minutes to complete the questionnaire but several hours is more reasonable.

Cons of AI generated business plans

  • There are a fair amount of inputs the user has to provide, which is standard when hiring a business plan writer.
  • If you have a question about the prompt, such as “How do you plan to monetize your product or service?”, the website does not provide a clarification as to what that means.  
  • There are only a limited number of suggested questionnaire answers.
  • Design and layout options are not yet included in the tested platforms. Templates will likely be included soon, but the platforms do not as of testing time.

If you choose to use an AI generated business plan, be aware that it will not be detailed enough for investment requests.  It’s best to start out with one but have a professional look it over, especially the financials.


Contact Us or Book a Consultation today

If you choose to use an AI generated business plan, be aware that it will not be detailed enough for investment requests.  It’s best to start out with one but have a professional look it over, especially the financials.

Strategy consulting

Strategy consulting helps organizations solve complex business problems by developing and implementing plans. Your Startup Guru works with clients to identify their goals, analyze their current situation, and develop a roadmap to achieve their objectives.

Zavros came to us for help with a pivot to one of their existing businesses. They were looking at new industry sectors to enter where they would enjoy a competitive advantage and protection by barriers to entry.

Through meticulous industry research and market analysis, we found a growing niche that met their goals. A 5-year financial projection model comprising of a profit & loss statement, balance sheet, and cash flow statement was also created so Zavros could see how much to charge customers, when to acquire new assets and at what price, as well as overhead expense budgeting.

Equipped with a strategy, Zavros now has a clear picture of how to enter into this new business endeavor.

Contact us to create a winning strategy for your business strategy.

Launch and Grow Your Business

Soul Food Restaurant Business Plan

Your Startup Guru created a business plan for Soul Food and Haitian restaurant, Kray Plates. Head Chef Krayla Brice launched Kray Plates as a side-business to stay afloat during the COVID-19 restaurant closures blew up into thriving and profitable pre-order take-out business in a matter of months.

With a business plan created by Your Startup Guru, Krayla is soon on her way to open her brick-and-mortar restaurant in the former Ashmont Grill in Hyde Park, MA.

Contact us today for help with your restaurant business plan.

Wig and extension business plan

Your Startup Guru created a wig and extension business plan for Intriguing Hair — Boston, MA’s premiere hair extension professionals. They offer the widest range of natural looking, hassle free luxury hair extensions and wigs in the New England area.

With their new business plan, Intriguing Hair has a clear plan to guide and fund their expansion into new markets.

Contact us today for help with your wig and hair extension business.

Plumbing Company Business Plan

Your Startup Guru created a custom-made plumbing company business plan for Mr. Water’s Plumbing in order to secure funding for a business expansion.

About Mr. Water’s Plumbing

Mr. Water’s Plumbing is a friendly and accountable plumber that is well-versed in modern sales and technology.  We operate on the philosophy that a plumbing professional can be friendly and accountable while simultaneously creating great brand loyalty without any additional cost to the business, simply by being friendly and accountable.

Mr. Water’s Plumbing utilizes virtual house-calls so they can get a clear idea of their client’s needs even before arriving. Their customers appreciate the convenience virtual house-calls provides as well.

  • Virtual inspection & Online quotes
    • To maximize efficiency and safety we offer a free quote based on photos and/or virtual consultation.  In-home consultations are charge a fee.
  • After-hours Plumbing Service
    • The majority of plumbing customers are unable to take time off of work to meet the plumber during normal business hours.  Thus, Mr. Water’s Plumbing offers after-hours service to gain a larger share of an under-served market.
  • Fluent English & Spanish
    • Spanish is by far the largest spoken language in Los Angeles County behind English.  Clear, effective communication is vital to providing outstanding customer service.

Launch and Grow Your Business

We serve businesses in all industries including plumbing. Contact us to get started on a tailor-made business plan to launch and grow your business.

Your Startup Guru vs. Average Business Plans

Here is a comparison of the Your Startup Guru vs. average business plans because most people do not know what they are getting when purchasing a business plan. Entrepreneurs often get subpar documents because of inexperience. Select portions of a $400 business plan a client sent for editing are shown below. Certain details have been redacted for the privacy of the client.

Cover Sheet

Original average business plan vs. Your Startup Guru update


First impressions make a big difference. The cover sheet of the original is bland and generic, while the updated version is bold and primes the reader for the rest of the document.

Table of Contents


The original table of contents showed that the document was 39 pages long. That is too long, especially when it is filled with pointless content such as “global e-commerce sales growth” for a used car dealership. Global online sales are outside the scope of this business plan. Our business plans are concise, informative, and direct.

Executive Summary


An executive summary is a 1-2 page document that tells the reader everything they need to know about the business. The “purpose of the plan” section is pointless because everyone reads a business plan with a different purpose; to invest, to learn operational details, etc. Also, the opportunity section of the original executive summary is filled with errors and uncompelling.

Income Statement


The income statement is one of three major financial statements that all investors will scrutinize. It is a shame that in the original, the income statement was more of an afterthought. It shows astronomically high gross and net profit margins that are unrealistic and borderline fraudulent. Your Startup Guru financial statements come with an income statement, balance sheet, and cash flow statement with 3 or 5-year projections that are based on industry averages and client-specific costs and overhead.

Launch and Grow Your Business

For a professionally made, custom-crafted business plan that will fit your needs, contact us today.

Doing the research for you

The business plans and pitch decks we create for our clients are meticulously researched so that the most crucial and actionable information applicable to their business is found.

Contact us to get started on your document today.

Janitorial Business Plan

Kansas City Kwik Dry Total Cleaning needed a janitorial business plan to launch and meet startup capital expenditures. With our custom-made janitorial business plan, they are well on their way to providing exceptional janitorial services in the Greater Kansas City area.

About Kansas City Kwik Dry Total Cleaning

Kwik Dry Total Cleaning is the premier cleaning company in Kansas City, Missouri. Our proprietary, all-natural cleaning formula is tough on dirt but safe for your family and pets. Our deep cleaning process penetrates even the toughest stains leaving your carpets fresh, clean and completely dry in about an hour. If you are looking for an honest, professional and affordable cleaning company for your carpets, upholstery, tile, wood floor, or air ducts in the Kansas City area, then call the cleaning pros at Kwik Dry Total Cleaning.

Contact Us to Launch and Grow Your Business

Contact us to get your expertly written business plan.

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