Javier Fregoso started Mexicali Taco & Co in 2010, with not much money to open a restaurant he decided to start humbly only at a parking space near Downtown LA, with only a cart and a pick-up truck he started his dream of serving good tacos. The word started to spread out and eventually, they had a crowd of hundreds of people following them, in only 2 years plus blood, sweat and tears they were able to open their first brick and mortar in 2012, he always had that goal since the first day setting up of bringing the best tacos to Los Angeles, after opening the restaurant it became a huge success, it was a no brainer for them, they had a vision and they made it happened. Now in 2019 Javier decided to bring a better, higher and revolutionary concept to Orange County. After marrying his beloved wife Danielle, Mezquite was created, a new generation of tacos that will bring quality, authenticity and dedicated customer service to provide the best experience just like if you were at a family BBQ.
I created a business plan that allowed Carlos Robles to request $1.8 million for expansion capital for Dream Pools and his other startup, Super 10 Trucking.
Carlos’ situation required a 1-week delivery period while also mixing in complex financial projections that included the assets of his pool construction business with his trucking business.
In the end, the plan was delivered and Carlos is now able to grow his businesses.
Your Startup Guru helped the good folks at Ride On! Bike Co-Op with their business plan to present to investors.
Ride On! is a full service bicycle shop and cooperative located in Leimert Park, Los Angeles. Their goal is to introduce the cycling community to youth and other participants in and around Leimert Park. They hope to teach a rewarding activity and lifestyle that is not readily accessible to the local community. In addition to bicycle products and services, they offer free bike clinics to members and non-members of the cooperative.
Titanium Coating Services is a PVD (physical vapor deposition) service located in Los Angeles, California. PVD is a method used to deposit thin films of a material onto various surfacses. PVD coating is used in machine components to reduce wear and friction on equipment.
I created a business plan complete with 5 year financial projections that was used to attract investment capital for Titanium Coating Services.
Sometimes my clients ask for a business plan but aren’t yet seeking funding or aren’t beyond the ideation/conceptualization stage. This is where a business model is helpful.
“I have an idea for a product/service. How do I monetize?”
At this stage, you don’t need to exactly know the details of marketing strategy, distribution channels, location, etc. unless it is crucial to your business model.
At the ideation/conceptualization stage, you need to know who your market (i.e. customers) is, growth rate of the industry, who your competitors are, the major costs to bring your product/service to market, and any other major hurdles (e.g. regulatory) that might be a barrier to entry. Business models are 30,000 foot views for seeing if the business is feasible and viable. Why decide on the color the napkin if you’re not sure if there’ll be a wedding, right?
Once we have a good understanding of IF the business is likely to succeed, then we can investigate further and do a feasibility study. Feasibility studies go even deeper to include details of the operation, marketing, product/service, and other pertinent information specific to the industry/sector that your company will occupy. Feasibility studies can be easily adjusted into a business plan by adding revenue projections and investment asks.
Business model should not be confused with revenue model. Revenue model is a piece of the business model. In other words, how the company generates revenue: production, subscription, advertising, commission, etc.