Strategy consulting helps organizations solve complex business problems by developing and implementing plans. Your Startup Guru work with clients to identify their goals, analyze their current situation, and develop a roadmap to achieve their objectives.
Zavros came to us for help with a pivot to one of their existing businesses. They were looking at new industry sectors to enter where they would enjoy a competitive advantage and protection by barriers to entry.
Through meticulous industry research and market analysis, we found a growing niche that met their goals. A 5-year financial projection model comprising of an profit & loss statement, balance sheet, and cash flow statement was also created so Zavros could see how much to charge customers, when to acquire new assets and at what price, as well as overhead expense budgeting.
Equipped with a strategy, Zavros now has a clear picture of how to enter into this new business endeavor.
Contact us to create a winning strategy for your business strategy.
Your Startup Guru created a business plan for Soul Food and Haitian restaurant, Kray Plates. Head Chef Krayla Brice launched Kray Plates as a side-business to stay afloat during the COVID-19 restaurant closures blew up into thriving and profitable pre-order take-out business in a matter of months.
With a business plan created by Your Startup Guru, Krayla is soon on her way to open her brick-and-mortar restaurant in the former Ashmont Grill in Hyde Park, MA.
Contact us today for help with your restaurant business plan.
Your Startup Guru created a wig and extension business plan for Intriguing Hair — Boston, MA’s premiere hair extension professionals. They offer the widest range of natural looking, hassle free luxury hair extensions and wigs in the New England area.
With their new business plan, Intriguing Hair has a clear plan to guide and fund their expansion into new markets.
Contact us today for help with your wig and hair extension business.
Your Startup Guru created a custom-made plumbing company business plan for Mr. Water’s Plumbing in order to secure funding for a business expansion.
About Mr. Water’s Plumbing
Mr. Water’s Plumbing is a friendly and accountable plumber that is well-versed in modern sales and technology. We operate on the philosophy that a plumbing professional can be friendly and accountable while simultaneously creating great brand loyalty without any additional cost to the business, simply by being friendly and accountable.
Mr. Water’s Plumbing utilizes virtual house-calls so they can get a clear idea of their client’s needs even before arriving. Their customers appreciate the convenience virtual house-calls provides as well.
Virtual inspection & Online quotes
To maximize efficiency and safety we offer a free quote based on photos and/or virtual consultation. In-home consultations are charge a fee.
After-hours Plumbing Service
The majority of plumbing customers are unable to take time off of work to meet the plumber during normal business hours. Thus, Mr. Water’s Plumbing offers after-hours service to gain a larger share of an under-served market.
Fluent English & Spanish
Spanish is by far the largest spoken language in Los Angeles County behind English. Clear, effective communication is vital to providing outstanding customer service.
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We serve businesses in all industries including plumbing. Contact us to get started on a tailor-made business plan to launch and grow your business.
Here is a comparison of the Your Startup Guru vs. average business plans because most people do not know what they are getting when purchasing a business plan. Entrepreneurs often get subpar documents because of inexperience. Select portions of a $400 business plan a client sent for editing are shown below. Certain details have been redacted for the privacy of the client.
Cover Sheet
Original average business plan vs. Your Startup Guru update
First impressions make a big difference. The cover sheet of the original is bland and generic, while the updated version is bold and primes the reader for the rest of the document.
Table of Contents
The original table of contents showed that the document was 39 pages long. That is too long, especially when it is filled with pointless content such as “global e-commerce sales growth” for a used car dealership. Global online sales are outside the scope of this business plan. Our business plans are concise, informative, and direct.
Executive Summary
An executive summary is a 1-2 page document that tells the reader everything they need to know about the business. The “purpose of the plan” section is pointless because everyone reads a business plan with a different purpose; to invest, to learn operational details, etc. Also, the opportunity section of the original executive summary is filled with errors and uncompelling.
Income Statement
The income statement is one of three major financial statements that all investors will scrutinize. It is a shame that in the original, the income statement was more of an afterthought. It shows astronomically high gross and net profit margins that are unrealistic and borderline fraudulent. Your Startup Guru financial statements come with an income statement, balance sheet, and cash flow statement with 3 or 5-year projections that are based on industry averages and client-specific costs and overhead.
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For a professionally made, custom-crafted business plan that will fit your needs, contact us today.
The business plans and pitch decks we create for our clients are meticulously researched so that the most crucial and actionable information applicable to their business is found.
Kansas City Kwik Dry Total Cleaning needed a janitorial business plan to launch and meet startup capital expenditures. With our custom-made janitorial business plan, they are well on their way to providing exceptional janitorial services in the Greater Kansas City area.
About Kansas City Kwik Dry Total Cleaning
Kwik Dry Total Cleaning is the premier cleaning company in Kansas City, Missouri. Our proprietary, all-natural cleaning formula is tough on dirt but safe for your family and pets. Our deep cleaning process penetrates even the toughest stains leaving your carpets fresh, clean and completely dry in about an hour. If you are looking for an honest, professional and affordable cleaning company for your carpets, upholstery, tile, wood floor, or air ducts in the Kansas City area, then call the cleaning pros at Kwik Dry Total Cleaning.
Contact Us to Launch and Grow Your Business
Contact us to get your expertly written business plan.
Skincare company OSYS®Naturals came to Your Startup Guru in need of a business plan. Through our business plan and fundraising services, OSYS was able to secure the capital necessary to grow their company.
OSYS Naturals offers a fantastic line of skin care solutions for razor burn, razor bumps, ingrown hair, and skin irritations. The unique natural ingredients in OSYS Naturals were specifically chosen and formulated for their healing, antibacterial, antifungal, anti-infectious, anti-inflammatory, antioxidant, antiseptic, antiviral, astringent, analgesic, and tissue regenerative properties.
Psychographics of hipsters explains how Pabst Blue Ribbon’s (or PBR) rise and fall is a story of a market finding a product. PBR has been around for 170 years but only in 2008, enjoyed a 6-year boom in popularity (outside of a brief moment in the 1970s).
It is better to find an under-served market and create a product/service for them than wait for a market to find your product/service.
Q: How to Find an Under-Served Market? A: Market Research
There are many sources at your disposal to gain a deeper insight into who your customers are and segments within that market.
Ask potential customers: Surveying is a form of primary market research. Ask them how they use their product, and what they like/dislike about it. How long have they used it, is it expensive, how does it make them feel, etc. These questions will give you valuable insight into the psychology of the user.
Pose as a customer and visit your competitor’s store/website. Learn how they do what they do. See what they do well, and what they can improve on. Sometimes employees are very happy to share details you cannot find anywhere else.
Industry and trade publications for your particular sector are also great sources of information. Some are free, while some require memberships.
So, going back to Hipsters:
Hipsters are known for following the latest trends and fashions while eschewing things regarded as being within the cultural mainstream. Hence the term, “I was into __________ before it was cool.”
So why did hipsters like PBR? To put it simply, it was “retro chic,” and anti-mainstream, and with many people still trying to recover from an economic recession, Pabst Blue Ribbon’s low price point was an attractive option. This brings us to a tool in marketing used to find customer groups: psychographics.
What are Psychographics?
Psychographics are metrics used in market research as a way to divide consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities, to explain and predict consumer behavior. Any dimension can be used to segment a group of consumers, such as style, variety, availability, price, etc.
Hipsters avoided things that were popular, and some of them were not price-sensitive, so they were willing to consider a range of beers that occupied a certain psychographic zone.
Psychographic of hipster beer consumption
As PBR’s popularity grew, it was departing from the zone of consideration – the region of price and popularity where hipsters were willing to purchase from. Also, as hipsterism became more mainstream, the association of PBR with hipsters caused a self-fueling downward cycle.
An increase in Pabst Blue Ribbon’s popularity caused hipster abandonment
Slumping PBR sales. Images property of their respective publishers
How to Use Psychographics for Business?
It is better to find an under-served market and create a product/service for them than wait for a market to find your product/service since you don’t have over one hundred fifty years for your product or service to be found by a market. You can read about more businesses that found a need and filled that need.
Your Startup Guru used psychographic analysis to differentiate our client’s brand from that of their competitors yet stay true to their envisioned identity. Psychographics are used in market research as a way to divide consumers into sub-groups based on shared psychological characteristics. Age (Young vs. Established), Popularity (Unique vs. Mainstream), Price (Expensive vs. Inexpensive), and Style (Function vs. Fashion) was used to find the spaces their competitors occupy, and there might be an opportunity for our client to find an under-served market. In the case of our client, they wanted to stay within a fairly competitive zone of youthful, unique, pricey, and fashionable. However, if a brand wants to target an older, fashion-forward market, then research into the type of prints they like, how and where they wear the product, how the product makes them feel, etc., through surveys, focus groups, and informational interviews will be invaluable.
Swimsuit brand psychographics
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Contact us today to get started on market research and strategies that will help take your business to the next level.
Founder, Javier Fregoso, came to Your Startup Guru for a restaurant business plan to launch his new restaurant Mezquite Tacos & Fuego. Today, Mezquite Tacos & Fuego creating some of the best Northern Baja dishes in California.
About Mezquite Tacos & Fuego
Javier Fregoso started Mexicali Taco & Co in 2010 with little money to open a restaurant. He decided to start humbly only at a parking space near Downtown LA; with only a cart and a pick-up truck, he started his dream of serving outstanding tacos. The word started to spread, and eventually, they had a crowd of hundreds of people following them. In 2 years of blood, sweat, and tears, they were able to open their first brick-and-mortar location in 2012. Javier has always had that goal since the first day setting up of bringing the best tacos to Los Angeles. After opening a restaurant that became a huge success, it was a no-brainer for them to expand. They had a vision, and they made it happen.
Now in 2019, Javier decided to bring a better, higher, and revolutionary concept to Orange County. After marrying his beloved wife Danielle, Mezquite was created, a new generation of tacos that will bring quality, authenticity, and dedicated customer service to provide the best experience, just like if you were at a family BBQ.
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Contact us today to launch and grow your restaurant business.
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