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Your Startup Guru

Helping you launch and grow your business

Technically 15 months

…because the new decade starts in 2021 but you get the idea.

They say the best time to start was 10 years ago and the second best time is today. Don’t wait another 10 years.

Another happy client

shred moto

Shred Moto Co. is a motorcycle dealership based in Chatsworth, CA.  They came to Your Startup Guru for help securing the various permits and licenses needed to operate their business.  However, as any business owner will tell you, permits are just the beginning.  As such Your Startup Guru is providing bookkeeping services so ensure their new business continues to remain profitable and well managed.

Another happy client

dream pools super 10 trucking

I created a business plan that allowed Carlos Robles to request $1.8 million for expansion capital for Dream Pools and his other startup, Super 10 Trucking.

Carlos’ situation required a 1-week delivery period while also mixing in complex financial projections that included the assets of his pool construction business with his trucking business.

In the end, the plan was delivered and Carlos is now able to grow his businesses.

Back at it

It has been a crazy month with 70+ hour work weeks in order to deliver on multiple rush jobs for clients.  Nonetheless, I love what I do so after taking a few days off I’m back at it.

Do what you love Your Startup Guru

Another happy client

Even the most capable organization needs help sometimes in delivering on their service offerings.  I was able to help Rise Above Enterprises with some complex financial modeling for one of their projects.rise aboveRise Above Enterprises is a full-service, independent, global agency focused on helping clients thrive in unforgiving -moving business climates. From product launches and spin-offs to mergers, line-extensions, and complex cause-related marketing efforts, we build value and leadership with every step, turning key moments into critical success.

Another happy client

Businesses face difficult decisions every day about what direction to go.  I was fortunate enough to help Eskenazi Health with a strategy analysis that involved an opportunity cost analysis and risk matrix to help their form their decision.
eskenazi healthEskenazi Health is a comprehensive safety-net public health system with an acute-care hospital, a network of primary care centers, mental health services, community education programs, and many other services. Located in downtown Indianapolis, Eskenazi Health’s mission is to advocate, care, teach, and serve with special emphasis on the vulnerable populations of Marion County.

Happy 4th of July!

A great episode from a great podcast

Peloton - Your Startup Guru

NPR’s How I Built This is a fantastic podcast that brings the stories behind some of the world’s best-known companies. How I Built This interviews innovators, entrepreneurs and idealists about the movements they built.

Peloton co-founder:  John Foley

In this episode, they interview John Foley, one of the co-founders of Peloton; the fitness and media company that you’ve probably seen commercials for.

In the interview, they greatly undervalued John Foley’s network and experience but nonetheless, this episode touched on several relevant topics my clients often face.  I picked this episode because it was a little more in-depth and enlightening than other episodes in that Foley he talks about:

  • having the discussion with this wife about moving in with her parents if the company fails,
  • how everyone is similarly able including Harvard MBAs,
  • the CEO being the janitor when starting out; something I discussed in a previous post about bootstrapping
  • how VCs are not very adventurous,
  • how Peloton is only recently profitable after 7 years

There are also great questions asked by interviewer that touches on market trends such as arcades no longer thriving due to user experience-to-price dynamics (i.e. video game consoles vs arcades due to quality of experience), penetration/awareness strategy which led to their distribution model given that malls are making an industry correction, and lastly the trademark question: “How much of this was because of your intelligence and hard work, and how much of this was just luck?”

FYI, I always discuss market and industry trends, launch and penetration strategy, as well as bootstrapping in all my business plans.

The entire podcast can be heard here

Feel like Leo

Leonardo Dicaprio Your Startup Guru
Feel like Leo when you launch your business

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