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Your Startup Guru

Is recession in the horizon?

Is a recession on the horizon? U.S. stocks slumped lower Thursday, giving back all of yesterday’s post-Fed decision gains and pulling the Dow below the 30,000 point mark for the first time since early last year, as investors re-set prices on risk assets around the world in anticipation of faster near-term rate hikes and relentlessly high inflation.

The Federal Reserve delivered its biggest rate hike since 1994 yesterday, boosted its Fed Funds rate by 75 basis points to a range of between 1.25% and 1.5%.

What to do in a Recession?

Adaptability Charles Darwin - Your Startup Guru

As Charles Darwin observed, the most adaptable wins. We’ve been here before, a looming recession and people are worried about losing their jobs. Now is the time to think of the strategy that will help break one free of the whims of cost-cutting management.

Recession-proof / recession-resistant businesses

In a previous post, some recession-proof / resistant businesses were listed. Adding to that list are several more businesses that deserve consideration:

  • Gym / Fitness: Although fitness centers took a massive hit during COVID-19, it wasn’t for the lack of demand. According to the IHRSA, a global health & fitness association, the industry has been long thought to be, if not recession-proof, at least recession-resilient. Revenue from North American fitness clubs in 2009 (during the Great Recession) rose nearly 4 percent in 2008 from the year before, and membership grew by more than 10 percent, according to the IHRSA.
  • Independent contracting / Freelance services: When a recession hits employers turn to independent contractors as an alternative to hiring full-time employees. So, freelancing is a viable alternative to the traditional career path. The great thing is you can diversify your services so you can create multiple revenue streams. Most workers have a diverse set of skills that they can leverage. Also, there are many platforms such as Fiverr where you can easily share your skills.
  • Health and senior services: According to the Bureau of Labor Statistics, healthcare and other services for seniors are expected to grow by 23% by 2024. This service sector has already been expanding rapidly over the last decade. In fact, in 2019, there were 71.6 million Boomers making them the second-largest demographic behind Millennials with 72.1 million. As life expectancy continues to increase, the wide range of needs this market demands is large and profitable.

Sell Shovels in a Gold Rush

If you’re saying to yourself, “but I don’t have any experience in these fields.” Keep in mind the saying, “Sell shovels in a gold rush.” What this means is don’t be one of the thousands or millions of competitors jockeying for one goal. The thousands or millions of competitors can now be your customers. Find a product/service that meets their needs. Look to your transferable skill sets and network for inspiration on how to pivot into a career.

Feasibility Study

Once you have an idea of some pivot options you have to do a feasibility study to see which one is the best option for you. A feasibility study is a curtailed business plan-like document where you outline your product/service, the business model, your competitors & your customers, and expected revenues/expenses/startup costs. A well-done feasibility study can save hundreds of hours and thousands of dollars in sunk costs.

Contact us today to create a feasibility study for you.

Comparison of the average vs Your Startup Guru business plans

Most people do not know what they are getting when purchasing a business plan. Because of this inexperience, entrepreneurs often get subpar documents that are brought to us for editing. Below is a comparison of select portions of a $400 business plan a client sent for editing. Certain details have been redacted for the privacy of the client.

Cover Sheet

Original average bplan vs Your Startup Guru update


First impressions make a big difference. The cover sheet of the original is bland and generic while the updated version is bold and primes the reader for the rest of the document.

Table of Contents


The original table of contents was 39 pages long. That is too long especially when it is filled with pointless content such as “global ecommerce sales growth”. This is a used car dealership so global online sales is outside the scope of this business plan. Our business plans are concise, informative, and direct.

Executive Summary


An executive summary is a 1-2 page document that tells the reader everything they need to know about the business. The “purpose of the plan” section is pointless because anyone reading a business plan knows what the purpose of a business plan is. Also, the opportunity section of the original executive summary is filled with errors and uncompelling.

Income Statement


The income statement is one of three major financial statements that all investors will scrutinize. It is a shame that in the original, the income statement was more of an afterthought. It shows astronomically high gross and net profit margins that are unrealistic and borderline fraudulent. Your Startup Guru financial statements come with an income statement, balance sheet, and cash flow statement with 3 or 5-year projections that are based on industry averages and client-specific costs and overhead.

Some Pain is Worth it

Your Startup Guru Client – Avalon Regal Theater

Your Startup Guru created an investor deck for The Avalon Regal Theater as part of a $110M revitalization project in Chicago’s South Side including a $1M commitment from Kanye West to The Avalon Regal Theater’s renovation.

The historic theater opened on August 29, 1927 and has since had performances from Tupac, Jay-Z, Kanye West, Louis Armstrong, Josephine Baker, Cab Calloway, Nat King Cole, John Coltrane, Miles Davis, Duke Ellington, Pearl Jam, The Supremes, and many more. It even held an election-night party to celebrate Barack Obama’s victory in 2008.

The Avalon Regal Theater was designated as a Chicago Landmark in 1992.

Contact us today to get started on a pitch deck for your business.

“If you get tired, learn to rest, not to quit.”~ Banksy

Many clients complain about getting burnt out and not having the motivation to keep pushing through the struggles of entrepreneurship.

In this great article from the Harvard Business Review, University of Pennsylvania psychology researcher and best selling author Michelle Gielan discusses how effective recovery periods is the key to resilience.

We often take a militaristic, “tough” approach to resilience….However, this entire conception is scientifically inaccurate.

The very lack of a recovery period is dramatically holding back our collective ability to be resilience and successful…We “stop” work sometimes at 5PM but then we spend the night wrestling with solution to work….The key to resilience is trying really hard, then stopping, recovering, and then trying again.

So how do we recover and build resilience? If you’re trying to build resilience at work, you need adequate internal and external recovery periods: Internal recover refers to the shorter periods of relaxation that take place within the frames of the workday by shifting attention or changing to other tasks. External recovery refers to actions that take place outside of work – e.g. in the free time between the workdays, and during weekends, holidays or vacations.

Another great book on the topic of resilience is Grit by Angela Duckworth. In it she discusses that the secret to outstanding achievement is not talent but a special blend of passion and persistence she calls “grit.”

Comfort is the Enemy of Growth

Time to get uncomfortable and grow.

Your Startup Guru Client – The Pizzly Project

The Pizzly Project is a very exciting startup that merges non-fungible tokens (NFTs) with virtual reality art gallery which allows users to buy, sell, and display their NFT collections.

With a pitch deck from Your Startup Guru, The Pizzly Project is set to raise expansion capital to further grow their new company.

Contact us if you are ready to launch and grow your business.

Your Startup Guru Client – Forelytex

Forelytex is an exciting startup that improves cash inventory management for ATMs by minimizing the costs of reloading using advanced AI forecasting.

Your Startup Guru created a pitch deck so that Forelytex can secure expansion capital for developers, marketing, and other expenditures to take their business to the next level.

Contact us if you are ready to launch and grow your business.

Doing the research for you

The business plans and pitch decks we create for our clients are meticulously researched so that the most crucial and actionable information applicable to their business is found.

Contact us to get started on your document today.

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