It is said to be better to find a product for a consumer than find a consumer for a product.

It’s worse to have a target market and then lose it.

The yoga-wear retailer is starting to lose their core consumer base after Lululemon chairman and co-founder Chip Wilson made some disparaging remarks about women’s bodies being the issue and not the pants. This is another stumble after their overly-sheer pants drew complaints.

Full article on Huff Po Business