That’s more than most small businesses make a year.  Nonetheless, go big or go home right?  Targeted advertising is most effective and efficient but if your target is the general US population, then few places match the Super Bowl for exposure.  This is why you won’t see wealthy but relatively niche players such as hedge funds advertise while companies like Anheuser-Busch InBev, Pepsi and Chrysler spend a lot of money.

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