The logo is one of the first impressions a business has with its customers. It can say a lot about your company, what it stands for, and what it sells.
It also helps you stand out from your competitors. Case-in-point, in the effort to “stand out” from the crowd, the following death metal bands ended up blending more with the crowd. Except one.
Also, when choosing a logo make sure that in addition to being in line with your brand identity, it is legible.