Your Startup Guru

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Branding and Trademark Search

I was helping a client last month decide on a brand name for an athletic apparel company.  I took the various concepts and elements they wanted to portray and came up with several candidates.  To do this I did a psychographic analysis of what they want their brand to portray compared to that of their competitors.  This is one below is one I did for a swim wear client:


After they chose a name walked them through the trademark search process.  To do this:

  1. Go to
  2. Go to the Trademarks tab on the upper left corner
  3. Go to Trademark Electronic Search System (TESS) on the left
  4. If your brand is just a name (and not a unique logo) then go to ‘Basic Word Mark Search’.  If it is a name and/or logo then go to either of the ‘Word and/or Design Mark Search’ options
  5. Type in your brand name.  You can adjust the search settings such as ‘Plural’, ‘Live/Dead’ etc. as you become more familiar with trademarks
  6. You’ll get a list of trademarks that are the same or similar.
  7. If it’s available and/or the closest other trademark is fairly dissimilar and/or in a different industry, you’re probably in luck!

There are a BUNCH of details regarding trademarks within the realm of intellectual property so I can send you some pertinent info.

Happy filing!

Another happy customer!

Congratulations to 9 Bar Roasting!

9 bar roasting logo

They approached me almost a year ago for a business plan.  They are a  boutique coffee roasting company that serves to restaurants, La Cimbali and Casadio equipment sales, as well as barista training, in addition to delicious coffee in their Northridge store.  Check them out if you ever get a chance.

Congratulations to Yaniv and Eric!

coffee bag               machine

Another happy customer


I am very happy to report that Yoga Body Studios received their $35,000 loan for the expansion into their new Chino HIlls location!

The new location will be 2 miles south from their old location but will include another studio, open air lobby, lounge area, outdoor patio, full lockers and shower areas with towel service, retail space, and Auraganic Juice bar in their 6,000 square foot facility.

“Thank you so much Joon, we really could not have made this happen without you.” – Ken Cabanting, President YogaBody Studios

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If you don’t build your dream, someone will hire you to build theirs

Maitri Yoga opening party!


After a long year Maitri Yoga is open. Ellina (center left) and I (center right) with family.


Over the past few years I’ve had the great pleasure of helping many clients create and expand their business.  Here are a few projects I have been fortunate to work on.

9 bar

9 Bar Roasting is a coffee kiosk in one of the busiest intersections in Los Angeles — Hollywood Blvd. and Highland Ave.  I wrote a business plan for 9 Bar Roasting so they could move into an existing business.


adrADR Solar Solutions is a solar panel installation company based in Woodland Hills, CA.  Among their many projects they are credited with the largest residential installation in the world — at the 6,000 sq. ft. house of esteemed green architect Mr. Carl Harberger.  I wrote a business plan to help ADR expand their current operations to a retail space in Calabasas.


dgaplusDGAPlus is a specialty firm providing innovative strategies and solutions that meet the many requirements of enterprise utility companies and agency partners.  I created a business proposal for DGAPlus to present to partnership targets to incorporate their patented systems. 



her houseH.E.R. House is a private women’s only lifestyle club in Newport Beach, CA.  I made a business plan so that H.E.R. House could find the startup capital and equity investors needed to launch this rather large operation.  Coming soon.


maitri Maitri Yoga Store is a yoga clothing  and accessories specialty store based in Culver City, CA.  I wrote a business plan for Maitri so it could attract startup capital from lenders and investors.  Open Feburary 2015!





hakeemSkyview Consulting Group is an advisory firm based in Beverly Hill, CA, specializing bringing foreign companies into the US.  I wrote several business proposals for Skyview to help them with a roll-up strategy for multiple business sectors in the Antelope Valley, Santa Clarita and surrounding areas.

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