Tag: music festival

Music Festival Pitch Deck

Music Festival Pitch Deck

Lotus Rosery is a rapidly growing events promoter who needed a review of its music festival pitch deck to expand its business. Your Startup Guru worked with Lotus Rosery, through a partnership with the Institute for Entrepreneurial Leadership, to advise on and improve an existing pitch deck that will help them reach their next milestone.

Lotus Rosery is an art collective and music discovery platform based in Atlanta, Georgia. They provide an essential role as curators for Atlanta’s creative community and dream of evolving into a major music festival. Lotus Rosery curates independent concert events, allowing regional artists to express themselves and showcase their talents live. Artists include Destiny Briona, Dreek Jones, Tamir Zephon, and more.

Music festivals, conventions, and events are a multi-billion-dollar industry that is regaining momentum. The industry is fascinating, so please read more about festivals and marketing here.

Contact us today for help with your pitch deck.

Festivals, Farmer’s Markets, Conventions, oh my!

music festival crowd

It’s summer and festival season is here.  Events are big business with over 87 million people attending trade shows, conventions, & conferences; while 32 million people attend music festival.  Some annual industry and market stats:

  • Trade shows, conventions, conferences
    • Number: 284,600 annually
      • There are 248 convention centers in the US with a total of 56.29M prime exhibit space.
      • The majority of conventions (21%) have 1,000 – 2,499 attendees
    • Participants: 87,728,000
      • Average attendee spends 8.3 hours viewing trade show exhibits
      • 81% of trade show attendees have buying authority
  • Music festivals, fairs, and other festivals
    • Number: 1,413 annually. Music festivals alone total over 800 annually
    • Attendees: Over 102 million people annually. 32 million people go to at least one music festival annually.
      • Attendees spend on average, $207 a year on live music events and digital music/streaming
      • 1/3 of all festival fans go to more than one festival per year
  • Farmers’ Markets
    • Number: +8,400 markets that convene regularly
    • Attendees: 310,800,000
      • Farmers’ market shoppers spend a mean dollars/week was $25.38
      • Shopper visit an average of 6.12 times/month

What It Means To You

Events are targeted.  So attendees are in your market, many in your target market.  Renting a booth, depending on the event, can be fairly inexpensive.  This is an economical means of raising awareness for your product/service for the following reasons:

  1. You are not locked into a commercial lease contract
  2. Can test the viability of your product/service
  3. Get targeted market feedback

Some of what you may need depending on the event:

  • Mobile merchant services such as Square
  • Email collection method
  • Banners and booth appeal
  • Ready-for-market product/service
    • Or compelling marketing materials (videos, images, samples) of your product/service.

Read more about festivals and marketing.

Contact us to see what strategy works best for your business.

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