Wishful Events is a fantastic on-side childcare service for events such as weddings, company BBQs and other outings. Wishful Events provides a high quality service with customized age-appropriate games and activities so parents are free to enjoy the day.
It’s summer and festival season is here. Events are big business with over 87 million people attending trade shows, conventions, & conferences; while 32 million people attend music festival. Some annual industry and market stats:
- Trade shows, conventions, conferences
- Number: 284,600 annually
- Participants: 87,728,000
- Music festivals, fairs, and other festivals
- Number: 1,413 annually. Music festivals alone total over 800 annually
- Attendees: Over 102 million people annually. 32 million people go to at least one music festival annually.
- Attendees spend on average, $207 a year on live music events and digital music/streaming
- 1/3 of all festival fans go to more than one festival per year
- Farmers’ Markets
What It Means To You
Events are targeted. So attendees are in your market, many in your target market. Renting a booth, depending on the event, can be fairly inexpensive. This is an economical means of raising awareness for your product/service for the following reasons:
- You are not locked into a commercial lease contract
- Can test the viability of your product/service
- Get targeted market feedback
Some of what you may need depending on the event:
- Mobile merchant services such as Square
- Email collection method
- Banners and booth appeal
- Ready-for-market product/service
- Or compelling marketing materials (videos, images, samples) of your product/service.
Read more about festivals and marketing.
Contact me and let’s see what strategy works best for your business.