Not recommended for small new businesses because of course with every controversial ad, there will be criticism. However, such a campaign will instantly give your brand more personality, and fans may become even more loyal.
Brilliantly topical
Smirnoff's ad is brilliantly topical. "Made in America, but we'd be happy to talk about our ties to Russia under oath." Not recommended for small new businesses because of course with every controversial ad, there will be criticism. However, such a campaign will instantly give your brand more personality and fans may become even more loyal. Your Startup Guru.