Most people do not know what they are getting when purchasing a business plan. Because of this inexperience, entrepreneurs often get subpar documents that are brought to us for editing. Below is a comparison of select portions of a $400 business plan a client sent for editing. Certain details have been redacted for the privacy of the client.

Cover Sheet

Original average bplan vs Your Startup Guru update

First impressions make a big difference. The cover sheet of the original is bland and generic while the updated version is bold and primes the reader for the rest of the document.

Table of Contents

The original table of contents showed that the document was 39 pages long. That is too long especially when it is filled with pointless content such as “global ecommerce sales growth” for a used car dealership. Global online sales is outside the scope of this business plan. Our business plans are concise, informative, and direct.

Executive Summary

An executive summary is a 1-2 page document that tells the reader everything they need to know about the business. The “purpose of the plan” section is pointless because anyone reading a business plan knows what the purpose of a business plan is. Also, the opportunity section of the original executive summary is filled with errors and uncompelling.

Income Statement

The income statement is one of three major financial statements that all investors will scrutinize. It is a shame that in the original, the income statement was more of an afterthought. It shows astronomically high gross and net profit margins that are unrealistic and borderline fraudulent. Your Startup Guru financial statements come with an income statement, balance sheet, and cash flow statement with 3 or 5-year projections that are based on industry averages and client-specific costs and overhead.