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This story is about Bob Hurley and the meteoric rise of one of the biggest surf brands in the world and a testament to the reality of the American dream.

These days, Hurley is known as a mega-brand, an archetype for all other hopeful companies to follow – but it wasn’t always so. Hurley was once the humble brainchild of a forward-thinking, passionate, sometimes eccentric and always intelligent man.

As an avid surfer it’s always interesting to see leisure sports brands turn into major companies.  As with most companies, financing is crucial.  For Hurley to move from startup to growth stages Bob had to find seed capital.  Even with promising companies founders have to ask around a lot to secure financing.

Bob begged.  He’s not ashamed of begging and begged a lot.  To any lender that would take a meeting.  Begging at 10:48.  Warning some nsfw language.

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