When thinking about your business, it is paramount to think of the downside risk: bankruptcy.
Everyone knows the basics: not enough customers, expenses are too high. However, the devil is in the details. That’s why a simple Google search of why businesses in your industry fail. The “unknown unknowns” are critical. Considerations you haven’t even thought of considering. Whether it be, having a little extra cash on hand, or a different advertising strategy; this little bit of research will help you learn from the mistakes of others, and hopefully not repeat yourself.