Budweiser is not a great beer and Bud Light Lime is a terrible Frankenstein experiment gone wrong of a concoction. However, one thing that Anheuser Busch more than makes up for its lack of delicious libations is its creative marketing and branding. What is branding? See my article on the Redbull Flugtag.
In its 150 year history it faced Prohibition, economic Depression and Recessions, and acquisition. Nonetheless, it is still going strong despite of new ownership. There’s a great 2 minute video summarizing Budweiser’s interesting history.