One does not need a state-of-the-art product and millions of dollars in R&D to create a winning product.

The Robertsons created a duck caller, called the Duck Commander, that has dominated that market.

Now with their hit reality show on A&E, their brand recognition seems set for the near future.

http://www.fastcompany.com/3015832/digital-hollywood/tweets-and-twangs-duck-dynasty-dominates-twitter-ratings